The Tarryn Reeves Show

How to Stop Caring What People Think and Start Building a Purpose-Led Business

• Tarryn Reeves • Episode 61

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What if the fear of being judged is the only thing standing between you and the life you’re meant to live?

In this powerful episode of The Tarryn Reeves Show, I sit down with mindset coach, business strategist, and host of the Online Business By Design podcast, Ivana Ivanek, to unpack one of the most common but hidden obstacles faced by entrepreneurs — the fear of rejection and judgment.

Together, we explore what it really means to be seen, how to stop outsourcing your self-worth, and how to pursue your dreams unapologetically — even when others don’t get it. Ivana shares her story of walking away from corporate life, hitting rock bottom after her first business failed, and rising again to build a purpose-led business that makes both impact and income.

If you’ve ever held yourself back because of what they might think — this episode is your permission slip to start now, dream bigger, and lead boldly.

What We Cover in This Episode:

  • Why fear of judgment is wired into our DNA — and how to stop it from running your life
  • The 3 types of people you’ll encounter when you pursue your purpose
  • The real reason traditional societal structures still hold many back (especially women)
  • How to rewrite your story even if no one in your circle “gets it”
  • The mindset shift that helps you make money and impact — without the burnout
  • What to do when your family doesn’t support your business or dreams
  • Practical steps to overcome fear and gain clarity on what you truly want
  • One client’s story of building an online empire after escaping patriarchal expectations

Whether you’re building a brand from scratch or stepping into a new level of visibility, this episode will show you how to stop shrinking and start leading — without compromise.

🎧 Tune in now and walk away with mindset tools, leadership insights, and the courage to choose you.

Connect with Ivana:

Resources Mentioned:
You Are a Badass by Jen Sincero

Welcome to the Tarryn Reeve Show, the podcast for elite entrepreneurs, visionary leaders, and high impact CEOs who are ready to grow their brand, amplify their message, and build a legacy. I'm your host, Tarryn Reeves, multiple international bestselling author, publishing strategist and founder of Automatic Authority Publishing and Press House. Each week we dive into powerful conversations with trailblazing entrepreneurs and change makers who are using storytelling. To scale their business and impact. So grab your favorite drink, settle in, and get ready for a dose of inspiration, strategy, and the truth behind what it really takes to turn your wisdom into wealth. Ivana Ivanek joins me today and she's a mindset coach, business strategist, motivational speaker, and host of the online Business By Design podcast, helping coaches build an online business that makes money and impact. After more than a decade of observing and connecting with people, she discovered a powerful truth. The fear of rejection and judgment is the hidden reason most of us hold back from chasing our dreams. Ivana is on a mission to prove that anything is achievable. Ivana, welcome to the show. Tarryn, thank you for having me. I'm so stoked for this conversation. Me too. Now, fear of rejection and judgment is something that I think is such a huge part of the human experience. Why do you think that this is such a common obstacle for people? I. Especially entrepreneurs. First of all, I need to say that being an entrepreneur, even if we now look at my world tn and look in your world and the people who surround us, it is a common thing. Like we're out there on the socials and we do see entrepreneurs. Everywhere. But if we now look globally, it is actually very little people doing it, and so it is actually something that is for so many, still considered as very risky. Now the way I grew up, entrepreneurship wasn't for me, and it was very important what people think of us. I grew up in an immigrant family. My family moved from Serbia to Austria. That was in Europe shortly before Yugoslavia work. My parents worked off there behind to make. Education possible for me and my siblings. So now having have that path paid forward to climate, a corporate ladder, to go to school, to go to university, and do basically everything right that everybody's doing. I had to realize one thing if I want to do differently. That I will be looked at and the biggest question at all times that I'm trying to answer for myself and that I'm serving in people and why it is, is it's simple. It's in our DNA, we are meant to belong to a tribe, to a community. We are very old. Very old creatures that do not really connect well to the developments in our world currently. And a sense of belonging and the fear of being rejected and no longer belong is very primal. Yeah. Like I, I love to bring this analogy, like when we lived in the stone age, back in the days and not mudding around the globe. There was a person who knew how to make fire. The other person was responsible for making the babies, for birthing the babies, for feeding the babies, for catching the lion, for cooking and providing. So we needed this community to survive, literally. So now in our world. We no longer need community for survival per se, though it is good for our mental health and very necessary as we are still human beings, but we can choose our communities. Mm-hmm. So like as my parents, as I thought they would reject me and never call me their daughter again if I'm not grateful enough and do what they told me to do. So this never happened. Like of course my parents still don't understand quite what I'm doing, no matter how I explain it. And no matter how I paint the picture. But there is acceptance, and this is what we need to understand today, that not belonging to one community or the other is not necessarily fatal. But that's hard for the nervous system to understand, right? Because we are hardwired to be human beings. And I talk about this a lot in when it comes to. Entrepreneurs who are writing books because the books that we're writing are nonfiction and designed to move people and move cold leads to warm leads for and grow businesses. But we also. Use it as a huge authenticity and connection piece for the entrepreneur because people want to buy from other people. And so the entrepreneur is then called upon to write their story and tell parts of themselves that perhaps they've been told are taboo or that they shouldn't air their dirty laundry in public or they shouldn't talk about these things. And I do ask them to get very real, raw and vulnerable. And there's a very specific reason for that. It's because when we can do it, we give others permission to do the same. And it does require people getting very uncomfortable. It does require a lot of courage and self-awareness and support and all of those sorts of things, but it is a very real fear that comes up of rejection and judgment. I'm curious for you on your journey when, what personal experiences, I guess, led you to go, ah, this is really what's holding people back? This is the key thing. It was me, myself, I was in. 10 for a decade or longer, or literally watching people on TV living their dreams. I am a huge fiance fan, so watching their world tours and seeing this woman impact people with her music was something big. And I was always told that that's not for us, traveling was not for us. And since I'm a young girl, all I wanna do is travel, live by the ocean and do meaningful work. So whatever that meant back in the days. And I also added to it like I wanted to be famous. Like now, what was a girl's dream? I'm pretty much living everything of it except for the famous part. And when I chose to go to literally go on the journey and do what was supposedly not for me, the past started unfolding. Mm-hmm. It was literally quitting my corporate job despite the promotions. I didn't see the point of working harder in a job that stifled me because it was literally nothing there that kept me up the whole day, motivated, get me out of bed. And I was looking for this really, really hard in many industries. And the moment I stopped and I invested a ton of money into an education, I started my first business. In my early twenties, determined to prove that I can run a business and design my own life. Not having a clue what I was doing, but I was so persistent and I was so stubborn because I was here to prove that I can do that. So now that failed. Four years later, my big dream shattered mentally, physically, financially. I hit drop bottom and. But I realized then that first of all, I needed to learn a lot and to make the distinction between, I do have intellectual property that I can monetize, but I also need to learn how to do business. These are two separate things, like if you don't separate them and it's like one, then you will be always chasing something, not knowing where you're going. And I needed to learn a hard way. And I also realized the moment I had the clarity how I wanna do things in the way I'm gonna be doing it, I also realized that wow. You want to have an impact on people, you are on a mission to help people making an impact and change the world. And I was sitting there and be like, girl, you are just that girl from the immigrant family and working class. Like who are you to change the world? Mm-hmm. And this was something that I realized that no matter how my big, my dream is, if I do still give away my energy, I. To other people and to the, to what they think about me, especially those who do not understand the industry and the work I do. If I focus on what could happen and if I am sharing to vulnerably, if I'm sharing my thoughts publicly, then I will get nowhere. And I started looking at the type of people. That were telling me things that I was trying not to listen to and discovered three types. I used to always speak about two types, but after a decade, now looking at this, there is more that has happened. Type A are the people who you know. To give you unask advice. Shouldn't you be focusing on your partner? Shouldn't you be having children by now and doing a more stable job? When are you finally gonna stop traveling? And I'm like, hold on. We are not traveling all the time. We're just moving countries every five years because we can, and that is our lifestyle. But all these things that make you think that perhaps you should do it or not, I just started not giving any, any energy to them. I redirect the conversation. Like when my mom asked me how Instagram is going, because this is her way of asking, like, do you have enough money? Are you doing great? Are you okay? Yeah. I just say, sure, Instagram is going amazing, but how are you doing? And this is just a higher level of leadership without having to explain someone who cannot understand and prevent them from being hurt and worried like my mommy is, and also to preserve my energy. Then we have the type B of people. That are like you and me. We are creating community. We are co-creating, meaning we are giving people the permission to do what they are supposed to be doing, what they so deeply feel within. This is very good, constructive criticism, and even if criticism is kind of uncomfortable, even if you seek it, there is always forward movement if you implement it. And this is like what I started seeking more and more in my life when I was going the second time on the journey to build my business. And the third type of people are the people that, that I discovered over the last 15 years. I. This is what has made me even more persistent to do what I do. And the way I do it is the people who don't see much, they will be observing. There will be a little judgment, there will be a note, there will be a comment. It doesn't stink. It doesn't hurt. You can easily ignore it, but then you suddenly see them changing their lives because you have paved the path forward. And this has happened in my family a lot. My mom traveling wasn't for us. We didn't have the money. Having, owning a house wasn't for us because we didn't have to care. So now seeing my mom when I am public speaking and she asked me if she might come along for the weekend to explore a new city, I. I sometimes really need to hold back and be like, hold on. I thought traveling is not for us. But because she's seeing it, she sees the ease the way I do it. My niece, she's 10 years old and she always tells me like, mom, do you know what? If auntie wouldn't be living that far away, we would never go twice a year to the ocean. And that's the reason why I can swim so early. So, and she wants to be rich on YouTube. She wanna be a rich YouTuber so she can save all the street cats on this planet earth. Back in the days when I said I wanna be famous and I want to be like Beyonce, I was told to go to my room. Yeah, and study for school. And my niece, Laura, she's now being told like, yeah, first you need to get 16 so you can have your own account and then go and ask your auntie. So everything that I do inadvertently is healing generations. And this is what's something that I discovered, which is even more powerful than any kind of judgment, any fear of trolls and anything that we actually, most of the time make up. Because trolling I think is a 24 7 job at the. People who choose to do that, they're on a mission too. And that's okay. Yeah. Yeah. I love that your little niece is watching and learning. I mean, I, I think everyone has their why in business and for me, it really is my two kids to show them what's possible. When society tells you it isn't, especially as a woman and a working mother, and you can't be everything. Why don't you get a normal job? You're just making it harder on yourself. I hear these at least once a. Happily once a week. Yeah. Why are you choosing the hard part there, right? Yeah. Why is it so hard you can just go and work for someone else and then get sick, leave even holiday leave and a car maybe. I'm like, well, that doesn't sound successful to me. It's not what I want. I dunno. I think with, as we are moving now and it's getting bigger and more visible also to those who don't understand, as we are moving from the industrial age into the digital era, suddenly opportunities are appearing on the horizon that were only for those like back in the days it were, for those who were looking for it, who are looking for social media, and today, literally a 16-year-old can. Have an impact on the world by simply basically becoming their own media brand. Yeah. Publishing brand with. Short reels where the people put their face in the camera. So it has never been easier. But I think as we are in the transition phase, it never is. At the same time, it has never been so hard because we're still dealing with the generation before that, the generation who has experienced the transition and the generation after. So there will always be some sort of judgment like in everything that, that we are moving into new. And I do think that being seen. Especially as a woman being wanting to be seen, heard, and share a thought and have an impact is generally something that society, no matter how much work we still do and still need to do, is something that is not likely acknowledged or not as easy because we still are in the patriarchal system where you know, women. We still need to fight for our rights. We still need to shout louder than everybody else because we are not allowed to stage even if we have the rights, but nobody has really taught us how to make use of them. Yeah. Yeah. There's a common saying that I hear a lot and I actually use a lot, and I'm interested to get your perspective. It's, feel the fear and do it anyway. I don't know where that quote originally came from. Mm-hmm. Um, but I've had two very interesting experiences with this. So I, everyone always asks me, oh, how do you get up on stage and speak? How do you just publish your books like that? Like how are you raising two kids and, and working all these hours and how do you have this team? The answer for me is always, I actually dunno what I'm doing. I'm scared 90% of the time and I just choose to do it. It's like when you go, I don't know, abs sailing or whitewater rafting or something, it's like you're standing on the edge, you know this is okay and it's the right thing to do and you want to do it, but there's always that fear. And then I had somebody on the podcast who said to me. That can be quite damaging for the nervous system, feel the fear and do it anyway. Being in that constant state of pushing and I was like, I don't know that I agree with that entirely, but I suppose it's the different person's makeup. What is your kind of relationship with? Feel the fear and do it anyway. Mm-hmm. I think the word fear on its own creates fear. So feeling the fear if we now, uh, break down the words for me means be afraid, don't know why, and do it anyway, hoping it'll resolve itself. So now I totally agree with you that when I was going the first time on stage, I was so convinced that I have rehearsed, I have done everything that I needed to do, and the moment I make the first step. I got the first step up onto the stage. I thought like, I'm gonna die, Terry. I thought like, you know what? Yeah, I felt the exact same way, but there is no way back. So there this is a moment where you feel the fear and you have to do it anyway. But I think what I have established by default, and this is a step that perhaps a lot of people skip or bypass because they don't know it better, which also this quote kind of invites us to, is to ignore why we are so scared. Mm. And what I prefer doing is I think I do pretty much a lot scary things every day, just like two, but I'm doing it already for many years. So it becomes of, you build a resilience and you are just quicker between feeling the fear and closing the gap. To start. And I think the smaller the gap becomes, the moment we start and get into action, the fear disappears. Or actually it becomes somewhat milder. But I remember back in the days and after failing a business and starting over and having to hear like really again and being actually in full doubt whether I should do it because what if I fail again? And there was a lot of finances involved as well. So there was really existential fear as well. So. And I remember back in the days doing it anyway, despite fear, without knowing what I fear, who I fear what that is, before giving it a name. I stopped proceeding but I was sitting with it. And that's why I, I directly with that quote, agree and disagree, but I think fear is not something we can eliminate'cause it's in our DNA and it's necessary. Otherwise, we will be all jumping out of the window for fun, hoping to survive. Right. I mean, we'd imagine it would be horrible. Yeah. And so it, it is there. But I think developing that resilience muscle and sitting with that fear, and I'm writing a lot, I'm journaling a lot on that and discovering what it actually is. And when you go to the bottom. It actually always turns out like a big laughter. Like I have made up figures in my head, like Instagram police or people who will say something if I do things differently or if I stop following blueprints or teaching blueprints or whatever I did differently, which is always added on to my success stack. But at first, I needed to eliminate all the thoughts that I have made up, and most of them were like, what are gonna people think of you? Yeah, let's talk practical steps then, because we need to have something practical in order to be able to grow sometimes. What practical steps can you give our listeners and viewers to stop letting fear dictate their decisions? Ooh, that's, that's a good one. There's a lot to it. I think the first thing we need to know is what we want. Hmm. And this might sound now like, but how is this related to fear? But indeed, when we start thinking big and big is up to you, how big, what big means? But if I envision what I want to achieve like in 10, 20 years, because I need to go that big in order to pave that path right now to get there, it's, it sounds ridiculous even to me. It's like, really? How are you gonna do that? But once you establish what you want, which most of the people do not know 120%, it's vague. It goes like somewhat into the 30 to 70% margin where we can know what we want, but we want to leave the open ends left and right, because if we know what we want, it also means that we need to commit. And once we commit, we deal again with the next fear. What if doesn't? What if, if it doesn't work? But the paradoxes, in order to eliminate the fear and know what we want, and to see the next step right in front of you, you need to commit. So it's a cycle that it's a downward spiral that if you do not exactly know vividly in full sentences what you want as the outcome. Fear is gonna play the game for you. Yeah. Yeah. So, and I think this is an exercise that is very basic, but it's just so easy to ignore. Mm-hmm. It's like, well, why do I need that? Let's just move on. And then you get those fear bubbles expanding and getting bigger. But if you know what you want, you know the next step, you can make it easy analysis from where I am right now, where I wanna be. And what resources and skills do I have right now and what do I need to gather? It's like, yeah, you know, a little backpack you put on and then along the way you gather till you get to your goal. But for that you need to know what you want. Yeah, that makes sense. And do you think that the fear of judgment, it manifests differently in a personal setting versus a professional setting? I think they're pretty much connected. I. I think when we are born fearing judgment, it'll manifest in our entire life. Yeah, I was raised like that. It was so important. What is grandmother gonna think of you? Well, neighbors gonna think of you behave, put your hairs up. I don't know, clean your mouth because what are gonna people think of you? It's not because of hygiene, but what is the neighbor gonna think of you? So, right. It it became kind of a, yeah, every step I made, I was thinking whether it is okay to do that because whatcha gonna think of me. I'll take you one step even further. I dyed my hair red. It was long. It was deep red. I had piercings that were invisible. It was my belly button. But then I went to my grandparents for the summer. I appeared 16 years old, red hair, and that piercing was invisible. And at some point in one morning, my shirt was just a little bit so short, and I was like putting my hands up, stretching myself and my grandfather. Noticed that piercing, my mom turned white. I was just standing there completely confused, not knowing what to say, because I know it was important what people think of me. So in the end, nothing happened. But this is how I needed to hide my behavior, and I was a very loud girl. I was not that petite, shy girl everybody wanted me to be and to behave everywhere I went. So I knew that I needed to get rid of this quickly. Then I thought I did. And what happened next is when I did experience first time judgment publicly, I discovered that I might not have been as ready as I thought I would be. I dig deeper into that, resolve that problem, and then it came to, I know sales very well, but then I needed to start to selling my own service, and this is where things become interesting. Yeah, so I think it is definitely something in the private world. We can easily ignore it because there will be always somebody giving you the confidence, whether this is your partner or your best friend. There will always be a person who will give you the validation for who you are in business. You cannot wait for that. There is no time for validation, and your only validation is. The dollars in your bank account. So meaning if you're doing your work intentionally, and this is, um, what I build on in general, but having to sell my service for the first time, something that I have, not necessarily invent it, but that I have made up, that I think is the best way to teach people how to make money and having greater impact. That was huge. And I think it is more in the entrepreneur side of the game than in a corporate world because in the corporate world you have a backup. You have either your team, there is a somebody, a manager, and behind it is a CEO. There is a whole department that is dealing with complaints, et cetera. So you're not really connected. Even if you love the product or the service you're selling, you are not directly connected. There's nothing of it's yours. You are the executor. Yeah. And you're always replaceable is what I find as well. Yeah. Yeah. I mean, you can work as hard and sacrifice as much of your personal life and time as you want for a company, but in the end, if you get hit by a bus tomorrow or you quit your job, they literally just replace you. It's production line. Mm-hmm. Um, which. I don't think it's a very nice feeling for human beings, but many people aren't even aware of that. It's not a conscious kind of thing that's talked about. Let's talk about structures. We've spoken a little bit about the patriarchal system we're still operating in and a little bit about moving into a digital age. There are many structures that are updated in society and they no longer serve us. What do you think are like the main two or three that you see that need to be changed or are changing? There is the first thing that needs to change is how we look at women and men, and I do think that it is a matter of communicating our needs, starting within the relationship, and then. Spreading it out into our communities. I just had recently a very interesting conversation with Alessandro FRAs, who was on my podcast and he's doing the like self-development work with men and with their part of modern social silencing. Whereas my clients are mostly women and we shared this conversation about women being from Venus and men from Mars. But what has happened here like desert feminism. Rising or was rising, and women were fighting for their rights to have the same salary, to earn the same money, to work the same good jobs, et cetera, et cetera. Rights of owning something themselves or having their own money and bank accounts. I mean, it was only in the seventies where if you were a widow and you needed a bank account that your son, even if he wasn't 18 yet, needed to give you approval. To own your own bank account. Yeah, so it is not too long ago and what has happened that women, we became like, I think that if you tell a woman to do something that is really good, we will go and do it. And we will do it with a hundred percent and therefore the developments go quite quickly. And then we started doing everything on our own, everything raising children, going to work, cleaning their houses, and suddenly all these villages that we learned to build that were kind of not cool back in the days we realized that we can't be without. Yeah. And even if you don't have now a whole village raising children, what has changed that mothers and family can be further away than it used to be. But we are not allowing help from outside to ask strangers to help us build businesses, raise our children, help us in the garden, whether this is like whatever agreement you have, but we need to go back to communicating our needs. Yeah, because I think having that foundation of not having to do everything alone and not wanting to do it all alone, we don't have to prove anything anymore, and this needs to change rapidly. Otherwise, we will have only judgment for mothers who are working. We will have judgment for women who want to make millions and don't want to clean houses. Like I couldn't care less for laundry. Like honestly, leave me alone with that. Yeah, I know I need clean, clean clothes, but this is the first thing that needs to change. The second thing is how working is changing. Like literally how companies and the companies that are going into the direction of serving as well their employees, and not only seeing as uh, employees as forces who are producing are going to be the winner. I believe that with the ease that we have right now, how we can market the ranges that we can reach with so much less time, effort is becoming big and we need to learn to navigate it in the right way and stepping back from hustling just because we think we need to. Like I sometimes really feel guilty if I don't work eight hours a day, and this is in our DNA. But for a reason in a different phase of my life or season of the year, when I work 12 hours a day, I'm not questioning it at all. And then I'm wondering, who is in control here? Is it me or is it still my dad who grew up in the communism telling me that I need to sleep eight hours, have eight hours of free time and work eight hours? Hmm. So we are invited to look differently on how we do things. There are all kind of things that we can take into account, like especially as solopreneurs working from home. Do I function in the morning?

Do I need to sleep till 10:

00 AM? Do I prefer working between 10 and 12:00 PM because this is where I can write my book the best way. This is where I have the creative spirits come waking up or what, whatever it is. But we do not pay attention to that because we are still following the narrative. We are, even if we try to step out. We are still so much into that, in that one lane, and it is highly limiting. Well, let's talk about how ways people can step outside of those limiting expectations of society that have been so. Kind of stamped into us from early ages that you are right. It is so hard. Even if you become incredibly self-aware, it's still a very uncomfortable thing to continue pushing, especially when the rest of society isn't doing that. And entrepreneurs as solopreneurs especially, and with the digital age where many of us are working from home, but our partners are still in traditional jobs or our parents are still in traditional jobs, or our siblings are still in traditional jobs, our friends are in traditional jobs and they're all like. What are you doing? Why are you doing this? You know, it could be incredibly hard to break those cycles if you like. Mm-hmm. I don't think we should even try breaking those cycles te It's hard work. It is painful work, and I do think that we will fall on deaf ears or speak against walls because I think that really change can happen through action. Hmm. And I'm talking more practical steps for mm-hmm. The person who is wanting to change.'cause you can't change other people. People will only change when they want to change. So, I mean, there's that Mel Robbins thing that's going crazy at the moment. The let them theory, so let them do whatever it is that they're gonna do. But for us who are in it and wanting to do it and choosing to do it, what advice would you give them to someone feeling kind of trapped in those societal pathways? Mm-hmm. I think going invert and literally listening to what you think is good for you. Mm-hmm. The it is preserving the energy and putting it in places where you do see the success. So now this might be uncomfortable in on a setting when you sit with family dinners can be very uncomfortable. Like I get that question asking when I'm gonna have children and if I answer with never. It won't be accepted just like that. So I think that when we know that we are sitting on higher levels of consciousness and have a knowing that we cannot change people, that it also should stop doing that. And only thing we need to do is to not make this our business. We need to learn how to redirect the conversation. Yeah. We cannot go in there. So it is more of not what I can do, but more of like, what shouldn't I be doing anymore?'cause as you said, we cannot change people. We can only change how we see ourselves in that circle and really prevent. To go deeper in the conversations unless we want to, of course. But it says, again, I can explain to my parents as much as I want. What I do, they will never understand. So I take a step back, taking a step back and not wanting to be the center of the conversation, which is probably a damn hard thing to do. But if you do it and if you manage once, twice, 10 times, you will realize so quickly. How things will start changing around you, and then you being in that circle will become easier because they will stop asking nagging questions. Yeah. But if you always try to put things on them, it's just really taking a step back and go talk where you understood. That's it. Mm-hmm. Yeah. Really taking back that power and making the choices about where you will or will not spend your energy. Mm-hmm. Which is obviously easier said than done, but a practice, it's like we're building a resilience muscle. You just see it's, it stinks, it hurts. You will question yourself a lot. But then on the other hand, if you have your successes and you see the impact you make, not only on just a small circle that was judging you, but. Actually worldwide you will be so rooted in the purpose and in the work you do that there will be a lot of aha moments that will just tell you it's okay. And one thing we need to understand here is we are not hurting anyone with that. It's actually respecting someone's disbelief and not trying to change it. Yeah. Now you talk a lot about making money and impact at the same time and kind of alongside each other. I'm curious to hear about some success stories of your clients who've really committed to pursuing their dreams and how that has come out, or even yourself. I mean, some people would love to move countries every five years and experience the world like that working from their laptop. What does that look like? Working from a laptop? Well, I guess both, like what impact have you seen in your own life, in the lives of your clients when they commit to pursuing their dream? I think one of the most beautiful stories I have had the privilege to work alongside with a woman who was or is from the Ukraine and trapped in very old structures and very patriarchal structures and her family when they heard that she's working with me and that she wants to leave her job.'cause what has happened for her, she's a teacher and she was teaching in China. She was teaching in Chinese kindergartens English. So now how they have their schooling system in China is actually, if you compare it to many other countries or continents, it's like ridiculous. In a very early age, these kids have real school, and I'm speaking on an age of two. Yeah, he came to Austria. So kindergarten there is quite different. It is playing, it's changing diapers. It is being a mommy for 10, and she realized it was her aha moment and be like, okay, I cannot live like this. I don't wanna go back to China. I know that I can have a greater impact because knowing foreign languages is just. Empowering and knowing, seeing now how we have the possibilities to work globally speaking English is actually something everybody should do very well. And she found me and when her parents learned that, or her mom learned that she's working with me and she wants to leave her job, she was asked, but why don't you marry rich? Yeah, like your sister. And that was something we really needed to resolve. She was so excited. She was judged by her family. What very quickly happened there that if she could, she could let go of that and within nine months she was having a stable income and an exit strategy after working with me, and she has left her job. Amazing because we doubled down everything of not building a huge foundation for big money because she needed to get out of there almost immediately. So we just doubled the income she was making in her job so she could do that monthly and build up on that. And within nine months, this woman was a whole different person in her purpose. We were in the midst of like. A Ukrainian and Russia war and she realized also there, I told her like how to look globally at the impact she can make. And there were so many refugees who were seeking jobs abroad and needed English, and she just went into that market helping. I. The people from her country where she can connect so deeply with and teaching the language and building a small little empire. That has helped her. And for me, this was a story of so much resilience and want that I haven't seen repeating that quick again, because I think it's very exceptional after nine months to have these successes. But this just showed me that wow, there is so much more out there for us if we want it. Yeah. Yeah. If you want it and you're willing to do the hard work. Yes. Yeah. She's worked day and night and there were tears. There were moments of giving up. There were moments of I'm no longer doing it, and with that, she learned how to rest. She learned how to listen to herself. She learned so much along the way that literally enables her to go bigger Now. That's amazing. Good for her. Now, what message do you hope that listeners and viewers take away from this episode today? I just want you to know that I think every everybody who has intellectual property and carries a gift of wisdom and knowledge that you can monetize. And with that, not only live your extraordinary life, but also change other people's lives, it is your responsibility to deliver it. The world is seeking conscious leaders, and I think we underestimate the impact we can have on people and change the world for a so much better world. But if those people with good intentions are hiding under a rock, hoping to be found, nothing will ever change. It's all within you, and this is your goal. It's now. Yeah. I love that. Ivana, we have a tradition on this podcast called the Book Drop. Obviously I am so selfie collecting a huge to be read list, but also inspiring others through, through the books that we chat about on the show. Can you share with us a book that has either impacted you personally or professionally? I think it was personal and professionally, I don't know if I even make a distinction anymore between that, but it was 2020. I was just getting ready for my comeback after a huge failure. And even if today, I would not resonate with the title anymore, it was, the book was from Jen, since you are a bad ass. Mm. Like I don't use this kind of language in my vocabulary at all, and I don't know what a bad ass really is, but at that time, this book. I was reading it because I thought I was a badass, but I needed to reconnect with that badass again. Right. And there was one passage that she shared how she got into a job that she couldn't even do, but she applied so well for it. People took her, she didn't say no, she was hired. And then she was sitting there saying like, you know what? I'm gonna make sure I'm going to do. The best job I've ever done because there is someone who has puts trust in me. Yeah. And this was just a little wake up call where then I realized like, okay, I don't even have to pretend that there is some intellectual knowledge, so please go. And this was actually really my stepping stone for my comeback after my business field. Yeah, I've read that book and I think it is a fabulous book for a little bit of motivation and to get back on track. It is a good example. Ivana, thank you so much for joining us today and sharing all of your amazing wisdom, Terran. It has, it's my privilege and it has been amazing talking to you. Thank you. Thanks for tuning into the Taryn Reeve Show. If today's episode litter firing you, share it with someone who needs to hear it and don't forget to subscribe so you never miss a story that could transform your business. If you're ready to write the book that positions you as the go-to authority in your industry, visit automatic authority.com to find out how we can help you make it happen. Until next time, keep owning your story, leading with impact and building a legacy.