How to Sell Your Non-Fiction Book (and Your Offer) | Entrepreneur-Focused Marketing Plan

How to Sell Your Non-Fiction Book (and Your Offer) | Entrepreneur-Focused Marketing Plan

If you're an entrepreneur who’s written a non-fiction book—or you're thinking about it—this episode is your blueprint for turning that book into a client-attracting, authority-building machine.

In this high-impact solo episode, Tarryn Reeves, bestselling author and founder of Automatic Authority Publishing & Press House, reveals the exact marketing strategy she uses with 6- and 7-figure entrepreneurs to sell their non-fiction books while seamlessly leading readers into their premium offers.

You'll learn:

• Why book marketing for entrepreneurs is different (and what most authors get wrong)
  
  
• How to align your book with a profitable business offer
  
  
• What a high-converting book funnel looks like
  
  
• Smart ways to market your book even if you have a small audience
  
  
• How to use your book to get on podcasts, stages, and in the media
  
  
• The one follow-up tactic most authorpreneurs overlook
  
  

Whether your goal is to land more clients, grow your list, or become the go-to authority in your niche, this episode will show you how to market your non-fiction book the right way.

🔗 Tune in now and learn how to turn your book into your business’s most powerful sales asset.

Connect with Tarryn:

• Website
• Community
• Free Resources

Transcript

0:00

Welcome to the Tarryn Reeves Show, the podcast for elite entrepreneurs, visionary leaders, and high impact CEOs who are ready to grow their brand, amplify their message, and build a legacy. I'm your host, Tarryn Reeves, multiple international bestselling author, publishing strategist and founder of Automatic Authority Publishing and Press House. Each week we dive into powerful conversations with trailblazing entrepreneurs and change makers who are using storytelling. To scale their business and impact. So grab your favorite drink, settle in, and get ready for a dose of inspiration, strategy, and the truth behind what it really takes to turn your wisdom into wealth. Today we are talking about how to sell your nonfiction book and your offer. This is your go-to entrepreneur focused marketing plan, and we're talking about some of the biggest questions I get asked, like, how do I sell my nonfiction book and my offer at the same time without sounding like a pushy salesperson or getting stuck with a pile of unsold books in my garage? Let me tell you this right now. If you're an entrepreneur, your book isn't just a product, it's a positioning tool. It's a sales tool, and it's a trust building machine. So in this episode, I'm giving you a full entrepreneur focus book marketing plan, one that helps you sell your book and strategically sell into your offers without needing a big list, fancy funnels or an MBA in marketing. Let's do it. Here's what most people miss. Marketing and nonfiction book when you, when you're an entrepreneur, is not the same as marketing a novel or a memoir. You're not just trying to make money from book royalties, although that's a nice bonus. You are trying to establish trust, capture leads, move readers into your business ecosystem, and position yourself as the go-to authority in your niche. So we are not marketing for book sales alone. We are marketing for client conversions. I always say to my entrepreneurial authors, your ROI is made on the back end of the book, not from book sales alone. So how do we do this? How do we market for client conversions? Step one is to anchor the book to a bigger offer. Your book should act as the first domino in your business funnel, your front end offer. That means it must be tied directly to a premium offer. Think coaching a mastermind, a course consulting, done for you services. Whatever your model is, you need to ask yourself, what transformation am I selling through my business, and does my book speak directly to that? If the answer is no, don't panic. You've just got some realignment work to do. Because the book that sells is the book that solves a real problem and clearly points to the next step working with you. I'm gonna say that again. The book that solves is the book that solves, okay? So your book needs to solve one very real problem for your reader. Not a problem. You think they have a problem. They actually have. Step number two is to create a strategic book funnel. Don't panic. Like I said, I'm not asking you to get an MBA in marketing. This can be simple. So now that we've done step one, your book is tied to an offer, we need a marketing machine to support it. So here's a simple but effective book funnel. The first step is to have a book landing page. You can do something like a free book plus shipping, or a 9 99 digital book or full price on Amazon if you like. The second is an email opt-in. You want to offer a bonus such as a workbook checklist, free training, so this is your upsells, your downsells, your side sales, all of the things. If you don't want to make it complicated, you just do one simple thing. Okay? One simple opt-in to grab that email. The third part of the funnel is your thank you page to and on your thank you page. You introduce a signature offer or a free discovery call. The last piece of the funnel is your email nurture sequence. You want at least five emails sharing your story, social proof results, and a C two A a call to action. And this really is where 90% of nonfiction authors drop the ball. They don't have a system to catch the reader after the sale. So what then happens is their book is like, oh, that's awesome, that's great. And then it gathers dust on that person's shelves, not you build the funnel. Don't skip step two. Moving on to step three, we want to use evergreen and live strategies together. So you need both evergreen and real time strategies. What do I mean by that? Your evergreen strategies are things like your Amazon, SEO think title, subtitle, keywords, categories. Never forget that Amazon is the largest search engine for books, so you wanna be getting the Amazon SEO, right? Other evergreen strategies include blog, blog posts, and podcasts that drive organic traffic, email sequences, and social content repurposed from your book Your Real Time. Live strategies include things like a launch event or a challenge podcast, guest interviews, speaking gigs and strategic partnerships. One brings in consistent leads over time, and the other creates urgency and spikes in traffic, in sales. Do them together and they're a powerhouse. Step number four is to leverage other people's audiences, okay? You don't need a huge following to sell your book and offer. In fact, I've worked with multiple authors who've never even had a brand and we've built their brand from the ground up, but we started with the book. It is totally doable. But what you do need. In that case is visibility. So start with podcast tours, guest articles and niche publications, affiliate partners, joint ventures, Instagram and LinkedIn lives with aligned business owners. You are really trying in step number four to get in front of people who already trust someone else and to get that trust to transfer to you. So a pro tip here is to offer their audience a free bonus chapter or a reader's only lead magnet. That way you don't just sell books, you grow your email list at the same time. Step number five is to build your social proof flywheel, social proof sells period. And here's how to build it fast. Screenshot the direct messages from your readers saying how your booked helped them. Post reviews and testimonials. Turn case studies into your carousel posts for socials. Share behind the scenes of the book's creation and launch. Highlight client wins that came from reading the book and then joining your offer. You must do these things, you, you're not bragging, you're not tooting your own horn, even though I think you should. Regardless what you're doing by doing these things is demonstrating transformation. And people pay for that. People pay for transformation. So show them that you are the person to give that to them. And step number six is to create a signature talk based on your book. If you're not speaking on podcast stages or summits, you are leaving opportunities on the table. Build a signature talk using the core message of your book. Title it something magnetic, and tie it directly to the problem that your premium office solves. Once you've done that, you want to pitch yourself. Pitch yourself after conferences, podcasts, virtual summits, masterminds, private groups, TEDx, and guess what? That talk sells your book and your offer. A two for one, because now you are the expert. And please for the love of sweet baby Jesus and his cradle, do not skip the follow-up. The fortune is in the follow-up. Every reader who buys your book should be added to your nurture sequence. See upsells and downsells and be invited into a deeper offer. Don't just sell 'em a book and leave them hanging. That's not nice. That's not service. So how do you do the nurture sequences? Upsells, the downsells, the deeper offer, whatever it is. Like you wanna use tools, okay. Like QR codes or URLs throughout your book. Put your calls to action inside your book, okay? Use retargeting ads. People who bought your book and then didn't download your upsell or your downsell, retarget them with ads. Make sure that you have your email engagement automations set up. I promise you once you do this once and you do it right, you will be rolling it in forever. Just because someone didn't buy the first time doesn't mean that they won't later. So don't just write them off, give them a chance. They might have got interrupted by their toddler. That one happens to me all the time. Or my A DHD brain is like doing 700 tabs open at once. And I go, oh yeah, I'm gonna do that. I'm gonna do that. And then I'm like, oh, procrastination takes over. I go and do something else. And then I come back and I'm like, I really wanted that thing. Where is it? And if, if the person's not so showing it to me, they're not giving me another chance. So let's look at a quick story, A real client example. One of my clients turned his webinar into a short book, and that book generated over 1200 needs within 30 days. Why? Why did it do that? Because what we did was we worked smart. We tied that book into his premium offer. We built a book funnel, and we got him on niche book cuts. The result, he was a bestseller in multiple categories. He booked more speaking gigs than he was before. He landed more high ticket client sales, and he had a flood of credibility that's still working for him today. You don't need to do more. What you do need to do is to do it right. So let's wrap this up with a quick recap 'cause we're both busy humans. To sell your nonfiction book and your offer, you need to anchor your book to a bigger transformational build a simple but strategic book funnel. Use evergreen and real time live marketing. Together, they're the powerhouse. Leverage other people's audiences. Build a social proof flywheel. Speak on stages and podcasts and follow up like a pro. Give the people a chance to love you. Remember, your book is not the end. It's the beginning. And if you do this right and you will, 'cause you're gonna follow the bouncing ball, your book will work for you 24 7, attracting dream clients and selling your offer on autopilot. So thanks for tuning in. If you haven't already subscribed, make sure you leave a review and share this with an entrepreneur who's sitting on a gold line of wisdom but hasn't written their book yet. Your story has power. Own it. Share it, be it. Thanks for tuning into the Tarryn Reeves Show. If today's episode litter firing you, share it with someone who needs to hear it and don't forget to subscribe so you never miss a story that could transform your business. If you're ready to write the book that positions you as the go-to authority in your industry, visit automatic authority.com to find out how we can help you make it happen. Until next time, keep owning your story, leading with impact and building a legacy.