The Secrets to Building an Influential Book Launch

Ready to launch your book like a pro and actually get results?

In this solo episode, Tarryn Reeves—USA Today bestselling author and founder of Automatic Authority Publishing & Press House—reveals the no-fluff, strategy-packed secrets behind building a book launch that goes far beyond sales.

You’ll discover how to create a book launch that positions you as the go-to authority in your niche, grows your audience, and attracts dream clients, speaking gigs, and media opportunities—even if you're starting from scratch.

Tarryn walks you through every phase of an influential launch, from pre-launch buzz to post-launch momentum, sharing the exact strategies she uses to turn non-fiction books into powerful business assets for 7- and 8-figure entrepreneurs.

Whether your book is in the idea stage or already published, this episode will change how you think about launching forever.

🎯 Inside this episode:

• Why book launches are about authority, not just Amazon rankings
  
  
• The 5 strategic phases of a high-impact launch
  
  
• How to build anticipation that gets people pre-ordering on autopilot
  
  
• What bonuses actually convert readers into clients
  
  
• The #1 mistake authors make post-launch (and how to avoid it)
  
  
• How to use your book to generate leads long after it’s published
  
  
• Real talk on what a successful book launch actually feels like
  
  

📚 Mentioned in this episode:

👉 Want support planning a launch that builds influence, sells books, and scales your business?
 Explore our done-for-you publishing packages at www.automaticauthority.com

🔥 Loved this episode? Don’t forget to:

✅ Subscribe & leave a review
 ✅ Screenshot and tag @tarrynreeves on Instagram with your biggest takeaway
 ✅ Share this with your book-writing, empire-building biz bestie

Your story deserves to be seen. Let’s launch it right.

Transcript

Hey there, brilliant humans, and welcome back to The Tarryn Reeves Show—your go-to space for unfiltered truth, unapologetic wisdom, and the strategies no one else is talking about when it comes to building your empire.

I’m your host, Tarryn Reeves—USA Today bestselling author, publishing powerhouse, and the woman behind the curtain helping seven-figure entrepreneurs turn their genius into bestselling books that do more than gather dust—they create movements.

And today, we’re getting into a topic that is near and dear to my caffeinated, story-obsessed heart:

👉 The Secrets to Building an Influential Book Launch.

Now I don’t just mean a launch that gets a few likes and a pity purchase from your Aunt Janine.
 I’m talking about the kind of launch that builds real momentum, gets people talking, earns you media buzz, floods your calendar with client inquiries, and positions you as a freaking powerhouse in your industry.

So whether you're gearing up to publish your very first book or you’ve already launched and felt like you were yelling into the void... this episode is your step-by-step, sass-infused guide to doing it right.

PART 1: Let's Redefine “Success” for Your Book Launch

Let’s start with a myth-busting moment, shall we?

Success is not:

• Hitting Amazon #1 for 20 minutes in the “Books > Self-Help > Journals > For Left-Handed Aries” category
  
  
  
• Selling a bunch of books... and having no idea what to do with the momentum afterward
  
  
  
• Going viral on TikTok once and never being heard from again
  
  
  

Real success?
 It’s strategic. It’s sustainable. It’s influential.

Your book launch isn’t just about sales—it’s about positioning. Authority. Thought leadership. Creating ripples that touch every part of your business.

The most influential authors aren’t the ones with the most followers—they’re the ones who know how to activate their audience, convert curiosity into connection, and use their book as a gateway to the next level.

PART 2: What Influential Launches All Have in Common

Alright, let’s spill the secret sauce. Here’s what all influential book launches have in common:

1. They start WAY before the book drops.
   
   
   
2. They build anticipation like a Netflix drama.
   
   
   
3. They have a launch team that doesn’t just support—they evangelize.
   
   
   
4. They offer bonuses that create urgency.
   
   
   
5. They continue the party after launch day.
   
   
   

If you’re taking notes—and I hope you are—underline this:

📣 “The launch is the beginning, not the end.”

So let’s break it down step by step.

PART 3: The 5 Phases of an Influential Launch

Phase 1: Foundation (6 months out)

This is the "pre-pre-launch" no one talks about. But trust me, it’s the make-or-break.

Your mission:
 Build visibility, credibility, and a community who gives a damn.

✅ Start showing up on podcasts (even if your book isn’t finished)
 ✅ Write thought-leadership posts on LinkedIn
 ✅ Talk about the problem your book solves—without mentioning the book yet
 ✅ Warm your audience up like it’s foreplay

Build a waitlist. Share your journey. Make people feel like they’re writing the book with you.

Oh—and if you’re still writing the thing? Perfect. Let people in on the process. Nothing builds buy-in like letting people see behind the curtain.

Phase 2: The Anticipation Phase (3 months out)

Now the teasing begins. You’ve laid the foundation—let’s build the hype.

What to focus on:

🎯 Drop your title reveal
 🎯 Share snippets of the manuscript
 🎯 Introduce your Launch Team—the humans who’ll beta read, review, and promote your book
🎯 Set up your pre-order page with bonuses that are actually valuable (more on that in a bit)

Think of this phase like a movie trailer. You’re not showing the whole plot—you’re dropping those juicy soundbites and dramatic moments that make people need to know more.

And please—don’t just say “my book is coming!” like it’s a weather report.

Tell us what transformation it offers. Who it’s for. What makes it different from the 87,000 other books in your niche.

Phase 3: The Launch Window (30 days before to 30 days after)

Welcome to the main event. This is when the champagne corks pop, the inbox floods, and your social feeds glow up.

Here’s how to crush it:

✅ Create a 30-day social campaign
 Don’t wing it. Use carousels, reels, stories, live streams—every piece of content should lead to one call-to-action: Get the book.

✅ Leverage your launch team like pros
 Give them:

• Sample graphics
  
  
  
• Email swipe copy
  
  
  
• A private group or Voxer channel for real-time updates
  
  
  

And then: ask them to do the dang thing—review, share, recommend.

✅ Run a giveaway
 Buy the book, leave a review, and go into the draw to win X.
 Easy. Fun. Incentivising. And yes—completely within Amazon's terms if you're not rewarding for a positive review, just a review.

✅ Use strategic media
 Pitch podcasts (especially those releasing weekly content)
 Write a few juicy guest blogs
 Post on LinkedIn with a compelling hook + call-to-action

Phase 4: Conversion (Post-launch funnel)

Here’s where most people drop the ball.

They launch the book, get a handful of reviews... and then nothing.

Not on your watch.

Here’s what you need:

• A reader-to-client funnel
   Offer a free workbook, companion video series, or access to a “readers-only” webinar
  
  
  
• Email automations that nurture
   Once someone downloads your bonus—they’re on your list. Now what? Send them a value-packed sequence that invites them deeper into your world
  
  
  
• Post-launch speaking offers
   Use your book as your signature story
   Pitch yourself as a speaker, podcast guest, or workshop facilitator
   Make it easy for others to say yes to you
  
  
  

Phase 5: Evergreen Growth (3–12 months post-launch)

This is where the real ROI happens.

Your book becomes your best salesperson. Here’s how:

✅ Turn your book into a lead magnet
 ✅ Mention it on every podcast, stage, and Zoom
 ✅ Break it down into micro-content for Instagram and LinkedIn
 ✅ Get featured in roundups: “10 Books Every CEO Needs to Read”

Bonus tip? Keep sending your book to aligned partners, media outlets, and influencers. One yes could change everything.

PART 4: The Bonuses That Actually Work

Let’s talk bonuses for a minute—because not all bonuses are created equal.

People don’t want:

• A 17-page PDF of your random thoughts
  
  
  
• A free discovery call (unless it’s a $5,000 program, it’s not that tempting)
  
  
  
• An invite to a Facebook group that no one checks
  
  
  

What does work?

✅ VIP Access: Private Q&A call or Voxer day with you
 ✅ Tangible Tools: Workbook, templates, checklists
 ✅ Transformation: A 5-day challenge, guided journal, or audio training that expands on the book's results

The rule? Make your bonus solve a related problem the book doesn’t fully cover.

PART 5: Mistakes to Avoid (A.K.A. Learn From the Authors Who Cried Later)

1. Waiting too late to promote
    If you only start shouting about your book the day it launches, it’s already too late.
    People need weeks of exposure before they take action.
   
   
   
2. Focusing only on sales
    Think bigger. How does this book feed into your business? What’s the bigger impact?
   
   
   
3. Doing it alone
    You’re not a launch robot. Get support. Hire a strategist. Work with a publishing partner (ahem, hi).
   Even Beyoncé has a team.
   
   
   
4. Neglecting your launch after launch day
   It’s not over—it’s just beginning. Stay visible. Keep sharing your message. Keep asking for reviews. Repurpose your content like a queen.
   
   
   

PART 6: What an Influential Launch Feels Like

Let’s be honest: launching a book can be emotional.

You’ll feel vulnerable.
 You’ll doubt yourself.
 You’ll wonder if anyone cares.

But here’s the thing—when you launch with strategy, heart, and a community behind you?

It’s pure magic.

People DM you saying your words changed their life.
You get emails from strangers who finally “get” what you’re all about.
Opportunities come knocking that you couldn’t have manufactured through ads or hustle.

That’s the power of an influential book launch.

CLOSING

So there you have it—your full, no-fluff roadmap to a book launch that isn’t just influential... it’s unforgettable.

And hey—if you’re feeling overwhelmed by all this and thinking, “Tarryn, I need someone to just do it with me…”

That’s exactly what we do inside Automatic Authority Publishing & Press House.
From ghostwriting to bestseller strategy, launch campaigns, and beyond—we’ve got you covered.

Send us a message. We’ll help you launch like a legend.

Now, if this episode gave you value, please do me a solid—leave a review, share it with your entrepreneurial bestie, or tag me on Instagram with your biggest takeaway.

Until next time—keep showing up, keep sharing your story, and never forget:
 You are the message. The book is just the beginning.