How to Make Money as a Content Creator (Profitability Strategies)

In this episode of The Tarryn Reeves Show, I sit down with internationally awarded marketing expert and founder of HY Marketing, Hyein Yoon, to unpack the strategies that actually work when it comes to SEO, content creation, and growing your business in global markets.

From her early success promoting a book street in South Korea to building a globally recognized agency helping brands scale into Japan and Korea, Hyein brings a wealth of experience to the table.

We talk about:

✔️ How to build a content strategy that blends SEO with authenticity
✔️ Facebook ads that speak directly to your audience’s pain points
✔️ The power of storytelling for building trust across cultures
✔️ Why brands fail when entering new markets—and how to get it right
✔️ Tools and tips for non-native English speakers who want to show up online with confidence

Whether you're a service-based entrepreneur, content creator, or CEO ready to expand your reach, this episode is packed with actionable insights and practical tools to help you market smarter and connect deeper.

📌 Don’t miss Hyein’s tips on finding your USP, choosing the right SEO keywords, and why being real is your best marketing strategy.

🔗 Listen now and subscribe to The Tarryn Reeves Show for more inspiring conversations with visionary entrepreneurs, marketing trailblazers, and impact-driven leaders.

Connect with Hyein:

• Website
• All other links

Transcript

 Welcome to the Tarryn Reeves Show, where your journey to empowerment takes center stage. I'm your host, Tarryn Reeves, bestselling author and publishing expert. Together we'll dive into the hearts and minds of visionaries, disruptors, and trailblazing leaders To explore the most compelling and thought-provoking ideas in life, business, and marketing.

Let's inspire, impact, and ignite. This is the Tarryn Reeves Show. Alrighty. Here we are again for another episode of the Tarryn Reeves Show, and today I'm joined by Hyein Yoon, who is a globally recognized marketing expert, and she's the founder of HY Marketing, a top agency specializing in social media strategy and Facebook advertising.

Her journey began with a first-prize win for a book street promotion in South Korea, and she has since worked with global Giants like Google and Facebook, honing her expertise in SEO and social media. In 2022, Hyein launched HY Marketing, building a global team of native marketers and earning first prize in the Goyang City Dream Maru women entrepreneurship business brand competition. She also leads the Global Movement Project on YouTube, empowering non-native English-speaking leaders to break barriers. I love that so much. Heen has been named one of South Korea's top 10 women CEOs by the Global Woman Leader, and she's passionate about driving impact and innovation.

Welcome, Hyein. 

Oh, that was really nice bio. Thank you so much. Alrighty. 

So yeah, I'm really happy. You're amazing. Oh, now I am so keen to dive into this conversation because SEO as an entrepreneur seems to be. You either have the skillset, or you don't. Right? It seems to be this very specialist niche area.

But before we dive into all of that, let's talk about some effective ways to do that. A service provider can identify the unique expertise and skills. How do we go about that? How do we start? 

That's actually really great question. So I'm just gonna bring my experience. So to identify your expertise or skills, we need two different things, like a number one experience and then number two experiment.

Actually, my major was not marketing and then my major was dental Hy. Yeah. And then I worked over probably five years as a dental hygienist back then, but. When I was in high school as a high schooler, my dream was to become like a account executive in some, a advertising company. So the dream was in my mind like continuously, but then out of nowhere, like I really felt empty and then also bored about being enter hygienist at the time.

Mm-hmm. So I just looked at all of the like project randomly, and then I found one really stood out to me, which was. This like a book shop promotion and then I don't need to actually send any certifications or marketing degrees. All I want is I can just apply to that one and then be a project team leader there.

And then that's how I, uh, got involved that competition. And then most of time actually, people doesn't believe my ability to do market some product or services there. And then it was the project about promoting unknown place from online to offline or even offline to offline. And then at the time, I utilized the online marketing, the power of blogs post, and also social media.

And then also I created thousands of bookmarks at this at the same time. And then that's how I was able to convert 25% just. Totally organically, and then I got the first award in marketing for sure. 

The competition was to take a business and market it, basically. Is that right? 

It was more about the competition is from the government project.

Yeah. And then I was able to just apply to that one. So the competition was about more of a government basis and then they actually don't have to have any like certifications or marketing ris. And then it was just promoting some specific unknown place. Yeah, the offline place. Yeah. And then it was more about what bookstore there, but they wanted to actually bring, uh, the citizens there because they want to encourage people to read more books.

Utilizing that like book street. Yeah. 

Very cool. Okay, and so how can, I'd be curious to have your opinion about how can a business understand what makes them unique? What we call, obviously a USP, unique selling proposition that makes them stand out from the competition, because that's what you obviously did with this bookstore and you helped bring them into visibility.

How can a business so USP in order to stand out? So to find out 

like a USP, the unique selling point Yeah, for sure. Is that, actually this is idea, um, from one of the consultants I met recently and then I think this is really explaining clearly. So there is a four factors that you need to consider.

Especially if you are a service provider. And then later we can talk about more about product services for sure. Mm-hmm. But I'm just talk about expertise, skills, uh, for your at USP. So number one is you have to find out what you like, and then number two, you have to consider what you are great at. And then number three, there should be a market needs.

And then there number four, it should bring money. People should buy the thing that you present, your ideas. Right? So if you can think about the mix of these. Yeah. For a combination, you can find that you're USP for me, although like I can actually present my ideas just marketing service provider or just freelance market or even just marketing agents owner.

I chose like 90-day social media launch specialist because I know that. My, what I like is my marketing social media, and then Facebook guest, those performance marketing. And also what are great at also that part like performance marketing and then the money, and then the market means is coming from when people want to go to like a South Korea or Japan or even new market with their successful product or service.

That's like a thing. They actually came to me, oh, you should help me. So that's why like I brought this idea like a 90-day social media launch specialist is quite long. But anyway, that's how you can actually find that your USP for the product or services to find that the USP. It's actually, it's more advanced way than actually finding your expertise or skills, actually.

So there are lots of things that you need to consider. First of all, like you need to do like for your competitor research. And then you need to do like a social listening. So this is not like a one-time project for sure. And then there should be a, a testing through even your advertising or even social media content.

And then what I usually recommend is that if you don't have a clear idea of a US. P you have to just, uh, go for Broadway first, like even just for one year, and then test multiple different things and then find that your unique selling point, because it should be like really clear about what the customer wants and that without those like AB testing, you cannot actually find that the clear one.

So that's like our process. 

Yeah. Wow. I'm curious about something that you just said. You said that people came to you when they wanted to branch into a new market like South Korea and Japan. Does that mean like, I've never had a client from South Korea. I've never had a client from Japan, but I do a lot of business with America and Europe and all that sort of stuff.

Is the market quite different over there and that's why people need specific, unique assistance. 

Uh, yeah, that's actually great point. Um, the reason why people really, um, need these services is because there is a, like a cultural differences. Yeah. And the language differences. This is really huge. And then even the consumer behavior is quite different.

Like, for example, we have a even culture thing, like a nun mind reading, and then we actually think about people's mind without actually asking. We can just feel it like this kind of like culture. And then our consumer behavior is also based on like a trust building for sure. Like the US or any like market.

We have to actually build trust, but this is more like intense. And then even the Japan or success grade, it's like a different, but Japanese culture is more like conservative than in here in Korea. So there are like lots of things going on. And then you cannot actually figure out those like multiple things on your own without knowing the language is.

Help. So that's why it hit really severe pain point. And then people came to me even for example, even I like posted something about like, neighbor is our search engine, by the way. And then I talked about like how to, you can navigate neighbor, SEO and it was just with like a 60 views at some point, but.

There was a high intent about that topic, so that's why like people just saw the video and then came to my Instagram, I need your help like right away. This is crazy. So I think this is really important to find out like, um, we'll search a volume but with really high intent. That's something that you can find that your own USPI at the same time.

Yeah. That's so fascinating. All right, let's talk pain points because obviously as entrepreneurs, pain points are huge, and I hate the word pain points, but, but it is like, you're not in if, if you're not in pain, if a human being is not in pain in whether it's emotional, physical. Spiritual, psychological, then they don't move, they don't act because our ego likes to keep us super comfortable, right?

Mm-hmm. As a business, how do you teach your clients to uncover the pain points of their target audience when you're wanting to do social media or Facebook advertising? So 

this should be based on like a thorough market research for sure. And then listening. But we have to actually go for the huge desire, untapped desire, and also get the pain points.

But it should be based on like their needs for sure. And then I usually follow the MA flows, the hierarchy of needs for sure. This is like a free base. And then there is like, um, four or five different things going on, but the bottom is related to survival. And then if we can actually tap into like the survival level, like this is really extremely important.

And as an example for my case, I was able to tap into survival level like because you don't know language and then you don't like the nature of the neighbor, SEO or even our culture. So those kinda like a survival mode. And then there is another level, like a safety. T and security. And then if you can also tap into that one, for example, uh, in my case, if you want to go to South Korea or Japan, you wanna actually make sure that you get the success at the same time, the revenue or sales, but without any help.

From me or similar marketing expert from that zone, you cannot actually tap into that success. So this kind like a related at at the same time. So survival mode or security safety. So I usually follow more the bottom, uh, of the needs, not the like high level at the same time. 

Yeah. Interesting. Yeah.

Maslow's hierarchy of needs is pretty much everywhere for the human existence, not just in business. So it's a good point just to remember that. So can you share with us some specific strategies or examples that you have used for creating content that does provide solutions and builds trust? Because you've mentioned that both in Korea and Japan, you need a higher level of trust.

Obviously trust is needed all over the world for buying, but in some cultures it's needed more than others. Can you share some examples? Sure. Yeah. 

First things first. I'm just gonna go for the how to, we can actually build the content topics first. Mm-hmm. Because this is like our strategy, right. And then like a second of all, we can talk about the more tips for those, like a market.

Okay. Yeah. And then the first one would be, this is actually made by Rachel Peterson, my mentor, who has a multiple million dollars business in the us. And then what she actually taught about. You have to find that your, the core level, like expertise or skills, just one keyword, like this should be like a macro level, and then there is a micro rebel level.

This is with sub keywords. And then you can find that this with just Google or even GPT or during Facebook. Groups, social media, like something like that. This is what we call like content pillars from the expertise or your skills. And there should be like a content topic, something like that. Like you can even build like a monthly basis, a calendar or a content calendar just for the whole year.

So I usually follow the, like this one main keyword, and then you find that like six to 12 content pillars. There. And then number three, the content topics like these kinda like three steps and based on this core thing. And then this should be involving like a whole one week or two weeks by like a thorough market research and social listening.

For sure. After that strategy, I. I usually follow or search for those focused group. For example, in my client, like recently, this is actually from Australia, and then they have a really success record in like a coastal Taiwan, and then they built their business since like 1993 and, but they didn't have any like success spread corridor, J pen, or.

And Korea. And then it was their first approach. So what we did was to find out the focus group, which is the coastal members. Right? So we deep into digging into the influencer marketing in Instagram and Facebook. Mm-hmm. Or even we have a neighbor, the search engine. Right. And then we have a additional group base girl.

Different from like a Facebook, but it's similar. So I'm just gonna say base group in neighbor. And then there is a specific target, like a group there. So that's why we hired the influencer here and there. This is focus group and then hit the more content marketing there. I. Just organically. And if you can actually, uh, put more money to like run the advertising for sure.

The, this could be like a having a rolling effect at the same time. Mm-hmm. So yeah, building the core strategy here and then find out the focus group and then incorporating social media and then influencer marketing is the key. But if you are from a service business, not a branch, you should also incorporate SEO brochure in your content.

Yeah, definitely. Now let's talk SEO Search Engine optimization. Cool. Like I said, it can be so overwhelming. It seems to be this very unique skill set that people have. How can people incorporate SEO into their content strategy? Is it possible? 'cause I mean, I don't know anything about SEO. I employ people for SEO, right?

For my business. Does SEO filter across to social media? If so, like what does that look like? How can we do a content strategy with SEO that drives meaningful decisions, leads to revenue and more leads? 

Right, right. That's, yeah, really great question. Once again. So what I usually focus is creating one YouTube videos, but before we diving into the whole things here, I want to actually categorize how you can actually map up your SE strategy.

Okay? So. There is a YouTube and then TikTok and then Instagram. Facebook may be not really counting as as SEO-like effect, but YouTube, TikTok is for sure is really great strategy for building SEO. And then there is a blog post this a typical way of you can actually handle as E for sure. And then there is a LinkedIn newsletter.

So these four things like YouTube, TikTok, LinkedIn newsletter, and the blog, you can actually make the content for SEO effect. But what I usually recommend is creating the one YouTube video for sure. And then I'm not sure you're familiar with this tool, like a D script. This is like AI based tool that you can actually feel newsletter, you can do everything there.

Even you can create the share phone videos for sure. So what I recommend is like creating just one YouTube video, like by utilizing your main like topics from what I call like the content strategy, the content pillars. And then you can have all the script there and then even you can just play around the AI generate things there.

Like you can create share phone videos. And then when you actually repurpose that, just one YouTube video to LinkedIn newsletter, even blog post or even share from text, like Facebook or Dread or even share from videos like TikTok and then YouTube search, Instagram, Facebook. This is like a eight. X effect, right?

Yeah. And then what I, yeah, what I really recommend is like YouTube is the power key for service provider. I really believe that because this ha really help me to hitting the great revenue and sales, and even I don't work really large sometimes. This is just staying there. I can just get the lease right away.

It's just consistently like I can get the lease there. So if you are a service provider, you should. Incorporate LinkedIn newsletter, like the YouTube, the SEO content basis, like the word things. But I said that, and then if you are a brand for sure, you need to actually continuously, per se, this is great product or yeah, something like that.

Like a TikTok Instagram. This is a little bit different approach. Yeah. Yeah. 

Interesting. Let's talk practicalities then. Let's give our listeners and viewers something practical to take away from this episode. If I know nothing about SEO and I want to start utilizing my own SEO content strategy, how would I go about finding my SEO keywords?

So, so actually there's a lot, there's great tools out there, 

right? That's good news. Yeah, that's good news. And then the BIQ and then GPT has a great ability to find that your SEO keywords or even titles or even like description, but I don't recommend going to, uh, the script. Feature. I don't know why they are not really optimizing the SEO part, that one, but I really recommend the BIQ and then GPT.

So what I usually go through is that, for example, you have a specific topics, for example, like Instagram marketing one-to-one. Okay. Let's say, and then. I have this title and then I'm gonna go to YouTube just directly and then search for the competitors, like titles at the same time. And then what I look at is about like comparing between your, the total number of subscribers and then the total view.

And then if the total view is really a 10 x, then like the subscribers numbers. This has a great potential about like getting more effective about for my videos, because obviously I don't have many subscribers, but I get. Actually quality every week. This is not a joke. Okay? So just go for YouTube search and then just you, uh, find a competitors like a list there.

And then you gather maybe three different titles from those, like research. And then you can ask GBT what you think about my title based on my script from this script. You can copy that script and then suggest my title based on this. Three different computers, uh, titles, if you can just ask about it. And then finally you have like three different options.

Then finally you go to YouTube. Okay. And you're, you're gonna turn on the Chrome extension. Yeah. From BIQ. And then there is core audit. When you just put your title there, you can see this is like over 80 score or 90 score or something like that. And then I usually go for over 80 score. And then even you can get more suggestions based on the AI thing.

So this is how you can actually optimize your YouTube title brochure. And then based on this. I have another strategy to share with you. Awesome. Give us all the strategies. Um, this is essentially what I call like a B-O-N-E Bone Strategy. Oh. Even this can be applied to every title. Copywriting for sure, but this is actually based on my Facebook ask copywriting.

The B is. Unique benefit. And then O is one target and, and then N is use of numbers. And then E is the power of emotions. Mm-hmm. So if you actually incorporating just one or two things, especially the emotions and then. The number is like when we see like a lot of letters here, if you can just put one number, one or five, this is like really easily we can read, right?

So that's kinda like we can capture our audience like attention. And also the benefit is if it's not really generic. Benefit people can like really hooked about what's going on here, like something like that. So that's why like the bill and e formula is like at the base foundation. And then if you can also utilize the GBT, the VIQ, because there are lots of great AI tools right now, and then they can actually replace us.

Most of work probably. So I really recommend that. 

Yeah, it's so interesting. I'm, I'm actually really excited to go and try it out for myself. Now I am in the business of storytelling. I believe that marketing is storytelling. I believe that most of the human experience is storytelling, so I. If storytelling is the heartbeat of effective marketing, which I believe that it is, how do you use storytelling to connect with your audience?

And what advice do you have for businesses looking to make their brand story more authentic? Because I feel like the old way of marketing used to be like this really cookie-cutter approach. Like you do this, this, this, and this. Like a very bro marketing. Bland, stale kind of thing, and I feel like the market has really shifted and people want to see.

Less Polish social media videos. They want to see the person behind the brand. They want to see behind-the-scenes photos. So how do you use storytelling? 

Yeah. Lovely question. One second. Okay, let me think about it. So first things first, I, I was born and raised in South Korea in my whole life. I was here and then I didn't live another country more than three months.

This is just who I am. I, I'm just. Like a total Korean. And then if I can give you some perspectives about being a Korean, we are really self-conscious about speaking second language or even third language. I don't know, maybe this is our culture thing, being just modest, humble or something like that. I don't wanna give any prejudice about Asian thing.

But anyway, so in my whole life I didn't really jump into the idea showing my flaws. Even my content. But this is also written in some book, the Dotcom Secret though, by Russell Branson. And then he also emphasized that if you can actually show your one of two, one or two things about your floss, because even when we saw like some movie or TV shows, there's a lot, lots of characters there, but they are not perfect.

So if you can give more about the sense of I'm human here. I can be really similar to you and then if I actually did something like this. And then you can do this, like the relatability, if you can show more about the flaws or even like you're struggling vulnerability like this really ha actually making people to resonate more with your storytelling.

And then actually I also posted about the non-native English. Speaker guide to become a YouTube, to make a YouTube video or something like that. And then people were really obsessed about what I did. Yeah. And they like, they were, I think it's a very smart gap in the about, yeah. I, I think I can say that this was smart, but at the same, I was so nervous, like, why did people judge me?

Why did people just think about me as a just. I don't know, beginner in marketing, because I speak this language, not bluntly, I mean, so I was a little bit anxious about all of the judgment, but like just forget about it. Like I'm just gonna be myself and then no matter how hard it is, I'm just gonna be myself.

That was my decision. And then after that moment, my oath, my business also started to flourish. So that's kinda like my aha moment. At the same time. So if you can extremely share your true self Yeah, that that's 100%. Thank you so much. 

Well, I can tell you that your English is absolutely fabulous and I think that, I mean, I was born in Africa and I've always spoken English, but I think that it's quite sad that Western cultures, most of them, I.

Will only ever speak English and will never learn another language fluently. They might do a little bit here and there in school, and then they travel and expect the places that they travel to to speak English. I think that's a very dense and closed-minded way to live, and I think that. We could learn a lot from the majority of cultures across the world because it's really only the Western cultures that are very narrow-minded like that.

So I applaud you for opening the doors to that because I think it's amazing Now, relatable content seems to be. What performs the best, right? We can try and be somebody else, but it will always fall flat. It doesn't feel good to us. It doesn't feel good to our watches or listeners. So how can somebody create content that resonates deeply with their audience?

Particularly in markets where they are still building familiarity or trust like a foreign markets. For example, if I wanted to be authentically me and I wanted to break into the South Korean market, and I swear a lot, I am quite out there, that's me being authentically me. How do you navigate those waters?

Yeah, so what I usually recommend virtual, like as a marketer, we all know about the market research, right? Mm-hmm. The social listing, and then I actually don't like the term for like a localization because it seems like you have a product or service there. Okay? I'm gonna just wash it a little bit, like for localization and just for language change.

A little bit of like certain look, and then here you go. So this is, I don't think so. If you're actually tapping into the new market, you are just being a startup. Like if you don't have, even though you have a lot of success recording on another country. This is just totally new business. So what I recommend is that you really thoroughly understand your consumer behavior first.

So this is, can be done just, you know, like even Google, like the Facebook groups or social media focus groups. And then if you cannot do that on your own. Because of the language thing, you have to actually, uh, meet the local business partner, especially like in South Korea or Japan or other countries. And then you have to learn deeply understand what they are going through.

And then when I actually got some leads, or even like a. Requests about work from, uh, educational company. They were doing like I English, like a mentoring system, and then they wanted to tap into Korea first, but they were not really 100% comment committed in this situation. And then I talked to them. If you don't really commit to this, like marketing, you are not gonna be really successful because South Korea or even Japan in any other country is really competitive.

You have to be. 100% in there. Not about, just about like localization, it's more about you being just startup there and then starting from scratch. So I think this is more about mindset, not just think about, okay, I'm just gonna change the language here. The product here, it's more about like a transforming your business once again.

So that's why like this is like on another level. Yeah. 

Yeah. Okay, now let's talk SEO and authenticity, right? Because oftentimes my SEO team will come back to me and they'll be like, you have to use these words in this blog post, or you have to use these words in this YouTube video. And I'll be like, but I don't speak like that.

And so when I try to use the SEO words, sometimes it can feel inauthentic. How do you. Kind of bridge that gap effectively. 

I think this is just the kind of like a system where you can, where you find that your content topics based on your content pillars and or even your expertise here, and then this should be your core message.

I don't think you have to go for your SEO keywords first. You should be go going for more about your content topics that resonate with your audience first. Mm-hmm. This is the first one. And then after you're gonna pick some little bit of SEO keywords because without your like, understanding, uh, your audience, you cannot actually, um, making people to buy something or even like bringing more leads.

So the topics. Is the first, and then later that you're gonna just incorporate the AI tools or even the SEO keyword. So SEO should be the second part. 

Yeah. Okay. That makes sense. That makes me feel better. Now, this movement project on YouTube that you have, which focuses on empowering non-native English speakers.

I love that idea. I wanna know what lessons have you learned from doing that, that service-based businesses can apply to their content strategies. Give us your top three. 

Okay, so during my observation, so I interviewed even like a TEDx speaker in UK and also the Pinterest expert in the us. Like those like three different things like Canada and then they.

Always talk to me that they actually gave one actually core message. It's not about your language, it's just your expertise. So we are really obsessed about our ability to speak or just, um, I don't know our flaws. Um, some of like prejudice, right? But. If you can just focus on your just true like ability to work with some potential client or how you can actually give more value to your audience, not about your Like a flosser.

Yeah. This is like a behind one, right? So you can actually, even though you are really nervous about what people judge me or what people judge you, you can actually focus on the core message. Like just your expertise, the skills, so. Just language. It's more about conversation. And then I don't think if you are just, let's say if you are just beginner in, I don't know, like Korean or Japanese, and then you're trying to say something different, like something like that.

I understand that it's really hard for you to present your ideas. But at least you're trying to connect with your audience and then also maybe some people who just speak Korean or Japanese and then they actually heard from you, like some certain like words, let's say high or whatever. They can actually feel more connected with you because language is.

The power and then also in ability about like in languages. This is not actually disadvantages, it's more about we have a multiple superpower at some point. Because for me, I can speak Korean, Japanese, and English. This is three multiple things. I can actually present my ideas. That's my superpower. So the three different levels of lesson I can say, uh, the language is the power, like your superpower, like three multiple languages.

Or even for if you have any. And then your expertise should be highlighting more than your language. And then if you can speak even like a tiny little things in your, like a different second language, this is another little superpower at the same time. Yeah. 

Amazing. All right, so what emerging trends or tools, I know that we've already talked about ai, which is everywhere at the moment, but what emerging trends or tools do you think service-based businesses should leverage to stay ahead in 2025?

Oh, okay. Let me think about it. 

That's 

a relationship question. So the cloud, the writing, like AI for sure, like A GPT, but I think in 2025, if you can actually strategize your automation system. Them. I think that would be great. Like a GBT or even the cloud, the writing system. And then plus the automation system, because I'm gonna learn that one too in 2025 and such as, I heard that actually this was from my, the seminar I took two days ago.

And then basically what he said about the automation system is if you can do on Google, you can automate everything like such as Excel, like YouTube, like scheduling, or even. Why can I say the SEO research and then even you can, if you are a distributor and then you have a, like a Shopify, the e-commerce system, you can even like automate that system too.

So I think the AI automation kind of like a key, but I know some of the tools that you can utilize the make.com, like those like automation system, but. I'm just gonna learn the coding and then automate that, like at the part at the same time, so that we can actually make more profit, you know? 

Yeah. Free up our time.

Make more money, serve more people. I. Yeah. Beautiful. Now, hey Ian, I have learned lots about SEO in this chat, but what I wanna know now is we have a tradition on this podcast called The Book Drop. I own a publishing company. I'm all about the books. Now, what is a book that you can re recommend to our listeners and our viewers that has either impacted you personally or professionally?

Right. So the one book I wanted to recommend is that the Year of Yes. By Shunda Rhymes. Maybe you know that one. Right? So why, the reason why I recommend this is because it was probably two years ago I read this book and then, uh, it was so amazing and it was. So touching at the same time. But the reason why I recommend is that I was able to actually get over my fear of public speaking because of the book.

And then because the year of yes, like you have to say yes to everything, you know? And then I saw some random post about, there is a pitching session for, I don't know, five minutes. This is for free. You're gonna pitch your business ideas in front of 200 people. In public, like in person. So, wow. You know what?

I'm just gonna yes. To that one. So I did, yeah, because of that group. So it was really amazing experience. And then people even like, uh, celebrating my speech. Then they wanted to connect with me like personally or like professionally. So it was really aha 

moment. Once 

again, 

I, it's amazing what we can do when we step outside our comfort zone and realize that all the bad things that we built up on our head actually never happened.

Very funny. All right, Heian, thank you so much for your wisdom today. It's been an absolute pleasure and I'm sure we'll be speaking again soon. Right. It was so my pleasure. 

I really enjoyed our conversation actually. I think you're really great at like hosting, I guess. 

Oh, thank you so much. Now, if you would like to connect with Hayan, and I suggest that you do, if you need to kick out the butt for your SEO and your content strategy, 'cause this woman knows her stuff, I will be popping all of her links in the show notes.

And yeah, we'll see you in the next episode. Yay. See you.

That's a wrap on today's episode. If you love the insights and inspiration, don't let it end here. Hit subscribe to stay connected, and turn your visions into reality alongside our community of change makers, I'm Terryn Reeves. Thank you for joining me. And remember, your story has power. See you in the next episode.