Why Marketing Gurus Don’t Want You to Write a Book (But You Should!)

Ever wondered why marketing gurus push high-ticket funnels, social media strategies, and endless ad spend—while completely ignoring one of the most powerful marketing assets you could ever create? Because they don’t want you to know the truth.

In this episode of The Tarryn Reeves Show, I’m pulling back the curtain on the ultimate marketing hack that can build trust, credibility, and authority faster than any ad campaign—and it’s not what they’re selling.

💡 What is it? Writing a book.

📖 Unlike social media posts that disappear in hours or ads that stop the second you stop paying, a book is evergreen. It works for you forever—positioning you as the go-to expert, attracting clients on autopilot, and opening doors to media features, speaking gigs, and high-value opportunities.

🔥 Inside this episode, you’ll discover:
 ✅ Why a book builds trust faster than any ad or funnel
✅ How publishing a book instantly establishes your authority
✅ Why marketing gurus don’t talk about books (spoiler: they can’t profit from it!)
✅ How a book generates leads without constant content creation or paid ads

If you’re tired of jumping through marketing hoops, this episode will change the way you think about visibility and authority. It’s time to write your damn book.

🎯 Ready to turn your expertise into a bestselling book? Head over to www.automaticauthority.com and let’s make it happen!

📌 Listen now and take control of your marketing strategy!

Connect with Tarryn:

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Transcript

Alrighty. Welcome back to one of my favorite things to do in my business, the Tarryn Reeves show, the podcast where we cut through the noise, challenge the status quo and help entrepreneurs like you build undeniable authority in your industry. And today I'm going to spill some tea and it might ruffle a few feathers.

And if you know me well, Again, one of my favorite things to do. We are talking about one of the best kept secrets in the marketing world, a strategy that most gurus and coaches conveniently forget to mention while they're busy selling you their next high ticket funnel strategy or ad campaign. What is it?

Writing a book. That's right, while they're pushing Facebook ad budgets, Instagram Reels strategies, and sales funnels that cost thousands to set up, they're completely ignoring one of the most powerful marketing assets that you could ever create. Your own book. Now, that's not to say that those other things aren't important as well, but one of the biggest foundational marketing pieces, and the easiest, and one that will run forever, is [00:01:00] setting yourself up with your own book.

Why? Because if you knew how effective a book is for lead generation, credibility, and long term authority, you wouldn't really need to lean as heavily on those other things. So in this episode, I'm exposing the real reason why writing a book is the ultimate marketing hack for coaches, consultants, and entrepreneurs.

And why those marketing gurus don't want you to figure it out. Let's do it! Alright, let's start with the hard truth. Most marketing strategies out there, they're way more complicated and expensive than they need to be. And I don't like that, and I'm sure you don't either. So let's break it down. You've got all the gurus telling you to A.

Spend Facebook ads just to test your funnel. B. Post every day on social media and spend hours engaging with comments. And C. Set up a 17 step email sequence that may or may not convert. Now I don't like the odds of any of that. I don't know the outcomes of that. And don't even [00:02:00] get me started on the high ticket sales coaches who tell you to DM strangers with copy paste scripts asking if they're open to an opportunity.

When I receive those in my inbox, my blood just gets boily. Boily! Now don't get me wrong, these strategies, they can work, but they also take an enormous amount of time, money, and trial and error. And if you're like me, ain't nobody got time for that. And here's another thing that they don't tell you. A book does what all of these marketing tactics are trying to do.

But better, faster, and with way more credibility. I like that. Because while you're busy trying to tweak your Facebook ad copy for the hundredth time, a book is out there doing the selling on your behalf. So why is a book the ultimate marketing hack that most coaches and gurus completely ignore? There's a few reasons.

Reason number one is a book builds trust faster than any ad or sales funnel. You would know this from your own experience. Let's [00:03:00] be real. Nobody trusts ads anymore. We've all been burned by some limited time offer that turned out to be absolute rat garbage. But a book? People trust books. If someone has written a book on a topic, we assume that they know what they're talking about.

And when your ideal clients read your book, They're spending hours with your ideas, your voice, and your expertise. It's like you're in their house on their morning commute, in their car, on the audio book, whatever it is. And that's trust on a level that no Instagram posts can compete with. It just can't.

And reason number two, a book positions you as the expert in your space, who gets booked for speaking gigs, who gets invited onto podcasts, who gets featured in the media. Well, the answer is the people who wrote the book on the subject that they're talking about. You don't need to fight for credibility.

You create it the second your book is published. And reason number three, there are many more, but I'm only going to do three. A book is evergreen. An [00:04:00] evergreen marketing asset. Hell to the yeah. Ads stop working the second you stop paying. Social media posts disappear within hours. A book, it keeps working for you forever.

Imagine someone picking up your book five years from now, reading your insights, and then deciding to hire you. That's the kind of long term marketing ROI that gurus don't want you to think about. And at this point, you might be wondering, okay, Taryn, if writing a book is such a game changer, why don't more marketing gurus talk about it?

Let me tell you why they don't want you to know this. Reason one. They can't sell you a complicated course about it. Writing a book isn't some mystical process that requires a 5, 000 mastermind to understand. You don't need a 17 step funnel or a complicated automation. You just need your expertise, a strong framework, and a strategy to market it.

Now, I mean, I myself, I will put my hand up and say I have a 5, 000 mastermind. You can come and learn to write, publish, and market your book [00:05:00] inside my 5, 000 mastermind. But, that might not be for you. As an entrepreneur, it's always that time versus money investment that you're going to make. You can write, publish, and market a book, and research it all yourself, and hire all the people yourself, and make all the mistakes yourself, for under 5, 000.

You absolutely can, but it's that time versus money. Reason number two, books don't make money for the system. So the online coaching industry is built on churn and burn. They want you dependent on their next strategy, their next ad campaign, their next funnel tweak. A book is a one time effort that keeps working for you.

And this, of course, you want to do more books. And I strongly suggest that you have several, but a book can be a one time effort that keeps working for you, which means you won't need their constant upsells. Right? And reason number three is they don't want you to know how simple it can be. And can I mention fun?

Because if we're not having fun, then what the hell is the point? [00:06:00] Sure, writing a book takes effort, but it's not as complicated as they'd like you to believe. And once you've published your book, does the hard work of attracting, nurturing, and converting clients without you needing to dance on reels every day.

Amen to that. Some days I don't even get out of my pajamas. I'm not dancing on no reels. So let's sum it up. Writing a book is the ultimate marketing hack. And most gurus won't tell you that because they can't profit from it. All right. Number two is a book builds trust, establishes authority and works forever.

Not just for a seven day ad campaign. And if you're tired of jumping through marketing hoops, then it's time to write your damn book. So here's your next step. If you've been thinking about writing a book, but you don't know where to start, I've got you. Head on over to automaticauthority. com or tarrynreeves.

com or any of my socials and let's chat about turning your expertise into a lead generating, authority building book. Without the stress, because let's be real. The best way to stand out isn't another funnel. It's writing [00:07:00] the book that makes you the go to expert in space. That's it for me today. Hope you gained some value.

Let me know your thoughts and I'll see you in the next episode.